Porirua's strategic location
This page talks about Porirua’s strategic location within the wider Wellington region and its customer base.
View of Porirua's CBD from above Colonial Knob showing city centre, harbour and State Highway 1 running through the centre.
A great business location
Porirua City is strategically located in the heart of the Wellington region and is linked to the rest of the country by State Highway 1 and the main trunk line. With easy access to both the North and South islands, Porirua is the ideal location for businesses needing hassle-free distribution to the rest of the country.
Downer-EDI recently consolidated their lower North Island operations in Porirua in order to take advantage of this central location. After tracking their vehicle movements for six months via GPS, Downer-EDI was able to determine that Porirua was the logical base for their operations.
Not only is the city situated on the major north/south transport route but it also provides a hub for the wider region's east/west connections through State Highway 58.
Porirua is ideally situated in the Wellington region, offering workers easy access from all directions. To get to the main Wellington centres will take less than 30 minutes by road or rail - travel time that compares well to travelling within Wellington City.
Porirua is well integrated into the public transport system, with buses and trains generally leaving every 30 minutes to many destinations.
The Transmission Gully Motorway construction has started and is due to be completed by 2020. It will enable even faster travel across the region, with access to central and west Porirua at Kenepuru, east Porirua at Waitangirua, and connection to State Highway 58 and the Hutt Valley at Pauatahanui.
Access to Wellington region’s customer base and skilled labour force
The Wellington region is home to more than 490,000 people, providing your business with a strong customer base as well as a source of employees. Porirua City is within easy reach of Wellington, the Hutt Valley and the Kapiti Coast, and many who live in these areas enjoy a short commute to Porirua for work.
The region has a high percentage of people with a post-school qualification and the average household income in Porirua is more than $62,400 - higher than the Wellington region and national average.
The population projections made by Statistics New Zealand for the total catchment area indicate growth of eight per cent in 2021 and six per cent in 2031. The northern Wellington and southern Kapiti catchment areas indicate strong growth in 2021 and 2031.
According to a study conducted by The Stafford Group in 2011, individuals visit the Porirua CBD primarily for shopping purposes (grocery items). Major supermarkets include Countdown, Pak'nSave and New World. The primary shopping destination for grocery items is the North City Shopping Centre.
Porirua CBD is also seen as the standout centre for big box retail shopping in the Wellington region. The centre, located on Parumoana Street, offers over 12 hectares of bulk retail shopping. This well-maintained area is easily accessible with good car parking.
Links to more business information